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Brayden Rudert

Copywriter & Content Specialist
July 28, 2017 Slam Dunk: 6 Tips for an Effective Product Page

Design and build product pages that convert potential customers.

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Andrew Schmid

Copywriter & Content Specialist
May 8, 2017 When Advertisers Try To Be Cool

Fleek. Lit. Swag. Just stop, please stop.

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Mike Carella

April 12, 2017 Next Trends: Financial Technology

Six fintech trends that banks & credit unions need to know.

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Brayden Rudert

Copywriter & Content Specialist
March 13, 2017 Inform & Grow: Content Strategy In A Crowded Jungle

Information overload has created obvious obstacles for businesses trying to sure-up a content strategy that resonates with their target audience and converts potential customers.

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Brayden Rudert

Copywriter & Content Specialist
March 7, 2017 Content Marketing Is Not Content Strategy

Content marketing is a tactic, content strategy is road map.

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Brayden Rudert

Copywriter & Content Specialist
January 23, 2017 3 Marketing Lessons from Mozilla's Open Design Process

Mozillas open design process, dubbed "branding without walls," was more than a transparent rebrand. It was a clever marketing play that both generated exceptional media coverage and embraced the company's history of being an open source community.

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Andrew Schmid

Copywriter & Content Specialist
December 19, 2016 Browser Brawl: Who Will Reign Supreme

Remember the "browser war" between Netscape and Internet Explorer? Here's a fresh new take on the redeveloping conflict.

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Andrew Schmid

Copywriter & Content Specialist
December 5, 2016 Make the Dopamine Loop Work for You

Dopamine doesn’t give you pleasure, it creates the drive for you to seek it out: you want to read the next tweet, view your snaps, or access any information you might need. You crave it.

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Brayden Rudert

Copywriter & Content Specialist
November 28, 2016 The Importance Of User Personas In Destination Marketing

Use substantial research, exemplary creative, and engaged travelers to formulate an effective tourism marketing plan.

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Brayden Rudert

Copywriter & Content Specialist
October 26, 2016 Next Trends: Snapchat Geofilters

Whether you're a DMO or B2C business, your Snap-happy millennial customers want Geofilters, and they want them now.

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Connor McGurn

Developer
October 14, 2016 Next Trends: Personal Assistants

Your brand has an opportunity to become part of the early adopter ecosystem.

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
September 21, 2016 Hiring an Agency For Content Marketing is a Home Run

Hopefully by now you’ve wised up and jumped on the web content marketing bandwagon. It’s not always easy to know where to start, because there is one looming question that hangs over the head of brands starting to engage in this newly popular tool: who will produce your content?

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
August 24, 2016 We Hug Our Clients

The ability to foster long-lasting client relationships is an essential ingredient to succeeding in the agency world. True story!

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Brayden Rudert

Copywriter & Content Specialist
August 17, 2016 Discover the Olympian Inside You and Find Your Fosbury Flop

Find your inner Dick Fosbury and make simple, yet impactful changes to your marketing strategy.

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Brayden Rudert

Copywriter & Content Specialist
August 5, 2016 Personalized Content: Going Beyond Amplification Strategy

Personalizing your amplification strategy doesn’t ultimately drive conversions. Instead of asking how to drive them to your website, ask yourself what are we pushing them towards and why.

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Chris Schwab

Technical Lead
July 25, 2016 Is A Single Page Application The Right Tool For You?

SPA's load all necessary resources for all pages, dynamically updating the view as the user interacts with it, without the need for a page load refresh cycle.

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Ashley Smith

President, Saltwater Pacific
July 19, 2016 How Higher Education Institutions Can Connect With Current and Prospective Students

Higher education institutions need to be hip organically, adapting their marketing and communications strategies to fit the constantly evolving digital landscape using prospective students as their compass. There are 4,726 higher education institutions in the United States, so here are a few tips to stand out from the crowd and reach these digital natives.

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July 11, 2016 The Banking Marketing Mix Formula

For credit unions and regional banks that serve a hyperlocal customer base, determining the right marketing mix can become tricky. After all, they need to keep their digital services competitive against larger national banks, but also be seen as a local business in the eyes of the community.

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Brayden Rudert

Copywriter & Content Specialist
June 28, 2016 Win the Content Marketing Race

Content marketing is a race: a race against your competition to provide the resources necessary to educate and inform potential customers.

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Mike Carella

June 20, 2016 How To Pick A Content Marketing Agency

With so many options for inbound marketing agencies, it can be a daunting task choosing the right one to assist you in your marketing efforts. Before you take the leap, here are some tips to make sure that you’re making a careful and informed decision.

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June 7, 2016 Marketing Automation is Not Just for Prospects

Marketing automation is an amazing tool used for nurturing your contacts through each step of the marketing funnel. This includes the customer stage. After all, who can best advocate your products to future customers; you or your current users?

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Web Design and Development Team

Creators of Cool
May 26, 2016 5 Web Design & Development Trends to Keep You in the Know

You’ve heard it once, probably twice, but we’re going to tell you again: Your website is your number one digital marketing asset. To help you keep up with everything happening on the world wide web, we crawled into the craniums of our web designers and developers to identify a few trends that are changing how websites are experienced.

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May 25, 2016 Using Marketing Automation to Prove Your Content’s ROI

As marketers, we love creating compelling content that is visually appealing, but as CEOs become more data-driven and results-oriented, marketing must be as well. In comes marketing automation.

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
May 13, 2016 5 Simple Content Rules To Be A Better Wordsmith

Web content has been the star child of the marketing world for the past few years, and only seems to be getting more and more popular. But the vocation of a wordsmith isn’t as easy as it may seem. Here’s a few content writing tips on how to spice up your craft.

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Brayden Rudert

Copywriter & Content Specialist
May 11, 2016 Making the Case for a Full Twitter Redesign

Twitter has once again underwhelmed investors with a plateaued number of MAU's and decreased revenue growth from advertising. Some believe the company has lost the ability to innovate, but I believe Twitter is being held hostage by their current user base, unable to make the necessary changes out of fear of being left with nothing.

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May 6, 2016 Marketing Automation is Not Inbound Marketing

There is a common misconception in the industry that instituting a marketing automation platform in your organization means you are now doing inbound marketing. That’s just not the case.

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Ashley Smith

President, Saltwater Pacific
April 27, 2016 How to Serve Eggs to Millennials

Congruent buying preferences don't necessarily translate to the ability to take a “one size fits all” advertising approach. Just because all of your customers like eggs, doesn’t mean they all want them scrambled. You’ve got to identify who likes them scrambled, hard boiled, over-easy and so on.

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Brayden Rudert

Copywriter & Content Specialist
April 19, 2016 Brew Boom Or Bubble?

Craft beer is hot (not literally, don't worry), but can the microbrew industry sustain growth?

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
April 12, 2016 How Do We Become Thought Leaders in our Space?

So you’ve found your niche in the business world and developed your brand - now what? The next step is to become a shining star in your industry, right? Easier said than done, but not impossible.

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
April 6, 2016 Where Are Thought Leaders Born?

“Thought leader.” Who qualifies as one? How did they become one? Do they require food and water?!

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Brayden Rudert

Copywriter & Content Specialist
March 31, 2016 Instagram Just Became Less...Instagrammy

Instagram provides the artistic content that so many creatives appreciate, but could 60 second videos cause content degradation or decreased engagement?

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
March 29, 2016 CFO vs. CMO

CFOs and CMOs, if brought together, can create an unbeatable brand management power team -- imagine the awesomeness of Batman and Superman partnering up to fight evil. Hey, that could be a movie! Hopefully they don’t fight each other.

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Brayden Rudert

Copywriter & Content Specialist
March 23, 2016 Marketing Spring Skiing: Goggle Tans & Reggae Bands

Although many people have succumbed to the despicable, spring summoning rodent Punxsutawney Phil, opportunities still exist for ski resorts to attract would-be beach goers to the mountain for one last hurrah.

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Brayden Rudert

Copywriter & Content Specialist
March 21, 2016 VR: Very Ridiculous If Not Done Right

Before everyone jumps on the virtual reality bandwagon can we please make sure we’re using it in a meaningful way and not just because it’s trendy? I'm looking at you McDonald's.

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
June 23, 2015 More Responsive Website Love

By now you know the importance of ensuring your website is responsive. If you don’t, well, seize the moment!

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
May 20, 2015 Responsive Website Love

Is your website responsive? You know, mobile friendly? It better be, because Google – not unlike big brother – is watching. Closely.

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Ashley Smith

President, Saltwater Pacific
March 13, 2014 What’s Trending at Saltwater?

In between keeping up with the latest media, creative advertising and #hashtag movements, Salties have got a few things of their own trending within the dwellings of Odd Fellows Hall. Fueled by our love of food, new toys and inside jokes, the Saltwater crew covers the spectrum of trending sensations.

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Mike Carella

February 25, 2014 Saltwater Welcomes Kyle Aboard!

The Salties are excited to welcome Kyle Whittaker, our newest Account Supervisor, to the team! Kyle has a foundation in traditional advertising and a knack for guiding his clients towards developing truly integrated communication.

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Mike Sullivan

VP + DIRECTOR OF CREATIVE SERVICES
November 11, 2013 Writing for the Web: The long – and the short – of it

How long should your copy be? How short should your copy be? These are important questions we writer-types have to answer before embarking on a word-crafting mission in cyberspace.

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