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INTEGRATED ADVERTISING CAMPAIGN: HIT YOUR AUDIENCE EVERYWHERE

While there is a general formula for creating integrated advertising campaigns, no two campaigns are alike. Doing our homework up front with proper research tells us who our audience is. That research includes working with the experts at our sister company, Swell Media, who will determine the most effective media channels to reach said audience. Beyond those two commonalities, everything that happens next is unique.

We go into every advertising campaign assuming it’s going to be a multi-medium approach because we don’t do anything but. Even if 90% of the focus is on the TV creative, we still do something in social, display or PPC. It only makes sense, as the large campaigns drive traffic online where you need to be found quickly...so we have to help potential customers connect the dots. We like to play connect the dots...you always get a fun picture at the end! Except this one time where there was a donkey playing a guitar; that was weird.