Multi-Channel Campaigns and Workflows
Campaign Monitoring and Reporting
Fun fact: 91% of users agree that marketing automation is "very important” to the overall success of their marketing across channels.
Let’s face it, today most marketers are strapped for time and unless you have an entire team of dedicated content professionals, creating videos, whitepapers, case studies, e-books, blog posts, webinars, etc., can seem daunting. On top of this, you need to put all of this awesome content in front of prospective and current customers.
Marketing automation focuses on nurturing and converting your leads, seamlessly delivering all of your killer content to the right people. It let’s us dive deep into the numbers and metrics behind what we’re creating. It watches how potential customers interact with your brand and then delivers highly-targeted, personalized content that addresses what we know they’re interested in. We know campaigns were the most successful, and which we might be able to stop focusing our efforts on. So, that sweet eBook you created? Marketing automation lets you see how many of new leads it created for sales. The awesome blog post you just wrote? Let’s see how many times it’s been viewed.