Media
We utilize detailed marketplace analyses to present our clients with media plans that will effectively reach their target audiences in a variety of ways.
Client Example:
With a history dating back to 1819 and currently Rhode Island's largest municipal bank, BankNewport has a storied and well-respected reputation. As national "heavy hitter" banks move into the Rhode Island market, BankNewport selected Saltwater as their agency of record to help slay these goliaths...at least in Rhode Island.
After documenting BankNewport's goals and objectives, we developed a media strategy with strong integration of offline and online media tactics. All media tactics are designed to drive customers to the BankNewport website, where our custom landing pages work to convert "kickers" into customers. We then provide monthly reports on our success!
Our media partners:
Gone Fishin' Again
In some parts of the world, a type of fish called remoras are used as bait for fishing.
In our part of the world, one of our owners, Mike, uses mackerel as bait. He fishes for the mackerel, then fishes for other fish using the mackerel. It's a vicious cycle.
