Strategy
Unless you're a firefighter, reacting to the hottest fire just isn't efficient. Marketing should be done in a calm and orderly fashion, which is why helping our clients become proactive in their approach is one of our primary objectives.
Client Example:
The past few years has seen a major competition brewing between the world's largest outdoor power equipment companies. Haven't seen it, you say? We'll bet you can think of at least two chain saw brands off the top of your head, and you probably don't own a chain saw - yet! We are currently working to make sure you can think of a third without breaking a sweat. But it doesn't happen overnight; it takes careful planning.
Our strategy called for Jonsered to significantly grow their network of outdoor power equipment dealers, followed by a "slingshot" national advertising creative strategy with some highly technical database driven and geolocation tools peppered in to help customers find their closest Jonsered dealer. We can't share all the details, though; they're top secret.
A few of our tactics:
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Diver Down
Not only is that the title of a classic and triumphant Van Halen album (their fifth, it's worth noting), it's also a shout out of sorts to one of our talented developers, Derek. He's a certified - not certifiable, mind you - scuba diving trainer. Yep, he's a scuba diving master. A master scuba diver. A scuba master diver. OK, we'll stop. Kinda cool, though, right?