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01

Overview

Antioch University approached Saltwater to lead a national marketing effort for their “5 to 1 Initiative,” bringing together what was historically five disparate campuses across the country into a unified story for the University.

Brand & Identity

Antioch University
Antioch University

Our Brand & Identity exercise gave us the opportunity to conduct a comprehensive research effort with both university stakeholders and students. Our Saltwater team held in-depth discussions and interviews with Antioch to discover the common thread between all five campuses, allowing our strategists to create the appropriate language, tone and value proposition that will drive the University’s growth as they look to increase enrollment.

Antioch University
Antioch University
Antioch University

Website

antioch_website1.jpg

Revised Website

The revised web experience for Antioch University brings all five campuses together, and incorporates what makes each location unique, and at the same time, presenting the University with the identifiable traits and storylines that unite each campus. The new Antioch University website is a central hub for students across the country and allows for the positioning of their unique national presence and story.

Antioch University
Antioch University
Antioch University

Advertising & Collateral

Antioch University
Antioch University
Antioch University Antioch University

More Work