Antioch University approached Saltwater to lead a national marketing effort for their “5 to 1 Initiative,” bringing together what was historically five disparate campuses across the country into a unified story for the University.
Our Brand & Identity exercise gave us the opportunity to conduct a comprehensive research effort with both university stakeholders and students. Our Saltwater team held in-depth discussions and interviews with Antioch to discover the common thread between all five campuses, allowing our strategists to create the appropriate language, tone and value proposition that will drive the University’s growth as they look to increase enrollment.
The revised web experience for Antioch University brings all five campuses together, and incorporates what makes each location unique, and at the same time, presenting the University with the identifiable traits and storylines that unite each campus. The new Antioch University website is a central hub for students across the country and allows for the positioning of their unique national presence and story.