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01

Overview

BankNewport is one of our longest relationships and is the archetype client for Saltwater. We have spent 7 years solving a variety of business challenges for the bank and as they approach their 200th year in business, BankNewport is looking to make a big splash.

During our partnership, we have worked collaboratively with our sister company, Swell Media, to achieve great gains for BankNewport with paid media campaigns, television, radio and SEO efforts. Success has been achieved driving increased enrollment of BankNewport’s Checking, HELOC and Mortgage products online via strategic digital placement, creative and messaging.

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Branding

Color

Introducing new color and widening the palette can expand a brand.

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Typography

Updating the font-families also adds a cleaner and more modern touch to the existing brand.

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Tagline

This tagline was introduced in conjunction with the new marketing strategy and campaigns.

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Photography

As we continue to help push BankNewport's image further, we have built a photo library with photographs taken in Rhode Island of Rhode Islanders.

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Responsive Website

Old Website

The previous website for BankNewport utilized antiquated design & development techniques and was in dire need of an update.

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New Responsive Website

With innovative web techniques and design elements, the new BankNewport site is compatible with any personal device.

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Marketing

02

Community Campaign

With nearly 200 years serving their communities, it only seemed right for BankNewport to embrace their deep Rhode Island roots and the people that make the bank what it is.

Happy to be a part of it

There is no better way to show a bank than to show the community that makes up its core.

Landing Page

Part of our marketing offerings is the ability to track and gather important information on the users that are interacting with the bank. One way of doing this is with our landing pages.

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Print

To reinforce the online campaign, posters and other print collateral were created to be seen inside each branch.

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Viral Video

Viral Video

How do you get people to watch a bank promotional video? Throw a banker out of a plane.

More Work