Innovative Technology came to Saltwater looking for a fresh perspective. An industry leader in glovebox and gas purification system technology, they needed brand guidelines to adequately identify who they are and what they do. The first step was exhaustive research into the organization and the industry itself which made it clear a change was needed.
The Saltwater and Innovative Technology teams crafted a new name: Inert Technology. The new moniker better pinpointed their identity and brand position. Next, Saltwater fully redefined Inert’s branding materials with revised logos, taglines, color palettes, tone of voice, typography, and photography.
The final step was to translate this identity onto the new Inert website. The new site features a refined user experience to give Inert a competitive edge in their industry and better serve both current and future customers.