Northeastern University chose Saltwater to fully redesign their Housing & Residential Life website. The goal was to create an engaging user experience for both current and prospective students, catering to their unique needs. Northeastern provided analytics showing that future students were accessing the site on their mobile devices requiring an engaging mobile experience.
Saltwater did a full-scale Content Analysis of the current site from the perspective of a diverse group of students. This research proved where the site succeeded and where the students could be better served. The team was able to streamline the layers of content that had built up over time and tailored a revised Information Architecture to fit attractively on phones and tablets.