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01

Overview

Stoneface Brewing Company has a strong presence in the craft beer scene in the Seacoast of New Hampshire. As the guys over at Stoneface rapidly expanded their production and offerings, they understood that branding was an important step in the process, so they reached out to Saltwater.

Branding & Identity

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02

Brand Evolution

Saltwater was asked to update and improve upon the existing brand. To do this, we simplified the existing identity, while creating a type treatment to reinforce and represent the great NH landmark.

Simplify

By simplifying the current mark, we open up the door to placement possibilities.

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Packaging

As part of the rebrand, we were given the task of reinventing their label system with a fresh approach.

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03

Identity in Use

Keep a look out for the new Stoneface family of beers and apparel out in the wild.

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More Work