The Wentworth-Douglass Health System selected Saltwater to redesign their website experience. The challenge became how to craft an enhanced digital experience for widely different audiences while incorporating various personas, hospital departments and the overall goals of the organization itself.
Saltwater began with researching what united these different elements within the Health System. We developed comprehensive user personas and outlined strategies for the website’s information architecture. With all this knowledge and strategic planning complete, the team was able to create a beautiful interface, embracing the principles of atomic design.
Atomic design allowed for key integration of not only the in-house departments but various third-party partners as well. This integration bolstered the functionality for both consumers and hospital personnel.
The research, design and development teams at Saltwater built unique experiences for a diverse group of properties in the Wentworth-Douglass Health System including Wentworth-Douglass Hospital, Wentworth-Douglass Express Care, the Wentworth-Douglass Foundation, Wentworth Health Partners and The Works. These sites share an overall theme while still maintaining an individual voice.