Break through to the next generation of financial customers.
The future of banking and finance will always be found in the coming generations. But how do you reach new generations while deepening your relationship with existing customers? The answer is to not only offer modern products, but to appeal to modern needs and express your best differentiators—including your brand’s unique, collective personality.
How do we invigorate your financial marketing?
We fine-tune your branding and messaging.
Already have a clear brand voice and personality? We’ll ensure it resonates with your target audience, then implement it with precision and consistency. Need help with branding? We’ll work with you to identify what makes you awesome and bring it to the forefront of your messaging.
WE MATCH YOUR UNIQUE PAIN POINTS TO SPECIFIC CAPABILITIES.
We’re a full-service, one-stop shop for marketing and advertising. That means no matter your pain point, we’re able to match your need to an expert on our team.
WE WORK WITH YOU LONG-TERM TO COMPOUND SUCCESS.
At Saltwater, we aren’t into transactional relationships. We want to work with you and stick with you, because we know long-term relationships produce valuable insights that get you better results, year over year.
With a history dating back to 1853, Passumpsic Savings Bank was preparing to embark on an exciting new chapter. They planned to expand into Central Vermont, with a new, bold mission of going beyond just banking, to encourage economic, social and cultural growth in their communities. To reflect their new mission, we guided Passumpsic Bank through a full rebrand, creating a new identity system, logo, tagline, and website. And yes, we dropped the “Savings” from the name.
After celebrating 200 years of serving Rhode Island, BankNewport wanted to look to the future and strike a balance between caring for their loyal customers and attracting the next generation. As their long-term marketing partner, we took them through a brand refresh. We updated their brand guidelines, developed a new website, and created an animated toolkit for streamlined video production. With a new, modern face and a focus on customer stories over their own, BankNewport was ready for the future.
Opening a branch? Get our free Branch Opening Playbook.
We’ve led many new branch campaigns for banks and credit unions over the years. Here’s what we’ve learned.
Feature selling describes the features of your service/product
Don't present this in a wordy, stuffy, or technical way...
- Marketing Research
- Competitive Analysis
- Objectives, Budget, Timing, Target Audience, and Geography
- Set KPIs
- Completed Your Channel Mix
Maybe make a table of features or a pricing table of your different packages or options.
- Local Search Engine Optimization
- Google Ads
- Direct Mail
- Social Media Advertising
- Organic Social Media Content
- Out of Home
- Print Advertising