Media Coordinator

Saltwater Collective is looking for an experienced Media Coordinator to join our team.


The Media Coordinator is responsible for supporting our Planners during media planning, buying, execution, optimization, reporting and reconciliation. 


  • Responsible for the day-to-day coordination/execution and management of media plans and schedules and working closely with Planners to learn campaign needs to function proactively versus reactively
    • This requires fluency in ad-planning tool, ad-server and reporting systems once trained
    • Ensures Planners are receiving requested information from partners in due time and following up when necessary
    • Holds Planners accountable for keeping the status of RFPs, proposals and orders current in ad-planning tool 
    • Creates spec doc and UTMs for Planners review/ approval and trafficking to Producers
    • Spearheads creative review, campaign set-up and trafficking along with partner QA and ad-ops access/ reporting set-up
    • Verifies appropriate data filters through and/or reporting set-up across all partners/ channels as well as develops and maintains a client-friendly  screenshot/ proof-of-purchase (POP) deck with campaign ads
    • Works with multiple sources of analytics to be able to ensure the correct data is being used for Planner analysis and optimization and scheduled reporting
  • Researches media trends for use in POVs, planning and presentation to internal teams and clients
  • Gathers data to equip Planners for upfront media consideration sets and in order to make sound, strategic, consumer-insights driven media recommendations
  • Keeps internal records current, such as partner contacts, media kits, applicable rate details, resource documents and beyond

 Required Skills:

  • Positively reinforce the Planners in building and nurturing partner relationships. 
  • Results-driven and passionate about putting in the work to garner success.
  • Fundamental knowledge of media planning and buying (cross-channel).
  • Excellent organizational skills, multi-tasking capabilities and attention to detail.
  • Willingness and ability to follow process
  • High level of proficiency in MS Excel, Word and PowerPoint & the Google equivalents (Sheets, Docs, Slides)
  • Strong project management skills
  • Exceptional communication, writing and interpersonal skills
  • Strong quantitative and analytical skills
  • Comfortable working with budgets and numbers
  • Self-motivator with proven ability to work under pressure and complete tasks in a timely manner
  • Experience with Google products in general; Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.
  • Experience with Bionic or other ad-planning tools.


 Education and Experience:

  • BA/BS in Marketing or related field with 1-2 years of business experience; digital marketing experience preferred
  • Agency media internship preferred