Senior Media Planner

Saltwater Collective is looking for an experienced Senior Media Planner to join our team.

Senior Media Planner


The Senior Media Planner’s extensive experience and expertise in this role should provide our clients with high-level work and service. Fundamentally, they are responsible for media planning, buying, execution, optimization, reporting and reconciliation. 


  • Acts as the primary media expert for assigned clients and client service team
  • Develops strategic and creative media plans/ recommendations for client assignments
  • Presents media recommendations as part of an integrated strategy to clients or internal teams
  • Responsible for the day-to-day coordination/execution and management of media plans and schedules 
  • Ensures that schedules are placed correctly and within budget; monitoring clearance daily, when necessary
  • Works with multiple sources of analytics to be able to provide thoughtful and effective optimization recommendations as well as post-analysis of buys that include campaign results and buy recaps
  • Researches media trends for use in planning and presentation to internal teams
  • Gathers and analyzes data to provide sound, strategic, consumer-insights driven media recommendations
  • Writes POVs/position papers on media opportunities and sponsorships; evaluates and recommends to client when appropriate
  • Delivers POVs/position papers on key client issues and/or client opportunities
  • Maintains accurate budget control and flow of media activity, and works closely with media operations and producers to ensure all parties are aligned
  • Prepares media authorizations per approved plans/project requests
  • Trains Media Planner and Media Coordinator if/when applicable

 Required Skills:

  • Experience communicating directly with the client.
  • Ability to build and nurture partner relationships. 
  • Mastery of negotiation skills. 
  • Results-driven and passionate about putting in the work to garner success.
  • Extensive knowledge of media planning and buying (cross-channel), with an emphasis on digital savvy.
  • Excellent organizational skills and attention to detail.
  • Ability to use investigative skills to reconcile invoicing.
  • Willingness and ability to follow process
  • Excellent interpersonal skills with proven ability to help teammates follow processes.
  • Leads by example
  • Proficient in MS Excel and the Google Suite (Docs, Sheets, Slides, etc.)
  • Experience with Google products in general; Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.
  • Experience with Bionic or other ad-planning tools.

Other Requirements:

Must be currently, legally authorized to work in the United States on a full-time basis.

 Education and Experience:

  • Bachelor’s degree in Marketing, Advertising or related field
  • 5-7 years of experience in Media Planning