INERT

A brand evolution & the rebirth of an industry leader.


Project

Brand Identity, Advertising, Video Production, Web Design, Development

Client

Inert Technology designs and delivers standardized and custom-built inert atmosphere Glove Boxes, Gas Management Systems and Solvent Purification Systems, as well as a full inventory of replacement parts and supplies.

Challenge

Innovative Technology came to Saltwater looking to more clearly represent who they are and what they do. Founded in 1981, the organization is well-known in its industry — one that has no shortage of stiff competition. Standing out among both regional and global competitors was a considerable challenge.

Solution

The first step in accomplishing the client goals was exhaustive research into the organization and the industry itself, which revealed the need for a new name and identity. From Innovative Technology, Inert was born. From there a complete rebrand included creation of a new brand guidelines manual, designing, writing and building a new website, sales collateral and more.

iner

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PRIMARY FONT

Source Sans Pro

SECONDARY FONT

TUNGSTEN

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Since Inert products are often customized, photos are not always readily available so we created illustrations to reflect certain offerings and their high level of detail.

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When we redefined the brand, all branding materials, including product catalogs, needed to be recreated with revised logos, tone of voice, color palettes, typography and photography.

Tell us about your project.

Specifics, hopes, dreams... anything will do. Let's start the conversation and see where we land!