A brand evolution & the rebirth of an industry leader.
Brand Identity, Advertising, Video Production, Web Design, Development
Inert Technology designs and delivers standardized and custom-built inert atmosphere Glove Boxes, Gas Management Systems and Solvent Purification Systems, as well as a full inventory of replacement parts and supplies.
Innovative Technology came to Saltwater looking to more clearly represent who they are and what they do. Founded in 1981, the organization is well-known in its industry — one that has no shortage of stiff competition. Standing out among both regional and global competitors was a considerable challenge.
The first step in accomplishing the client goals was exhaustive research into the organization and the industry itself, which revealed the need for a new name and identity. From Innovative Technology, Inert was born. From there a complete rebrand included creation of a new brand guidelines manual, designing, writing and building a new website, sales collateral and more.
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