Oticon partnered with Saltwater to launch their new line of Power and Super Power hearing devices. Saltwater created a comprehensive digital campaign to market to the audiology community with separate digital narratives for consumers with hearing needs and the vendors who recommend the devices.
Saltwater and Oticon deployed a strategic rollout for the product launch which increased effectiveness. A pre-launch phase built excitement for the release with a targeted media campaign. For the official launch, Saltwater designed and developed a fully responsive web experience to be the destination for consumers and vendors interested in learning more. Then the campaign pivoted to drive key performance indicators and interest in the hearing devices themselves with strategic calls-to-action. By building out the campaign in parts, the message could be refined to speak directly to the distinct audiences and benefit the launch as a whole.