Inform & Grow: Content Strategy in a Crowded Jungle

Saltwater Collective


The information overload experienced by consumers has become nauseating as new mediums have swelled in popularity, mobile has become an extension of our hands and content continues to multiply at an exponential rate. This has created obvious obstacles for businesses trying to sure-up a content strategy that resonates with their target audience and converts potential customers.

Content strategy needs to be applied to every piece of collateral leaving your marketing department. Whether that be website content, out-of-home advertising, media buys or social media posts, everything should be aligned with your overall content strategy.

So this beckons the question, how do you stand out? How you do you find a way to craft content that captivates, informs, and encourages action?

To create content that resonates it must be purposeful. Arbitrarily curating content and seeing what sticks is an inefficient and ineffective way to communicate with current and prospective customers. A strategic approach to content paired with exemplary creative is a formidable combination.

And while it would seem obvious to pair these two apex jungle cats all the time, most businesses only succeed at one or the other. Knowing your customer and how to reach them are paramount. Creative ideas and professional execution are essential. These two together will help attract new customers, support them on the path to purchase, and lead to more sales.

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