Did you know LinkedIn has an Events feature? LinkedIn Events was just made available to all Business Pages on the professional networking site.
What is LinkedIn Events?
LinkedIn Events launched last fall to a small, network-selected audience and provides LinkedIn users with a way to connect with other professionals through virtual events and gatherings. Recently, the professional networking site made the LinkedIn Events feature broadly available since so many business have shifted to a more digital workplace as the spread of the coronavirus continues.
While in-person events may be paused for now, the feature can help spread the word about your brand’s next virtual meeting, including round tables or product launches, or even employee happy hour (privacy settings are available). It’s also another event marketing tool to be utilized once life and business begin to return to normal.
Check out more LinkedIn capabilities you may not be familiar with, which could be useful as we all adapt and do our best to stay connected and engaged in these challenging times.