While overall content may be more than just copywriting, the words are where it starts. Anyone can write, true. But when it comes to people who can write effectively, well, the number of members in that club are much lower. Effective copywriting is oftentimes creative. Sometimes it may be more formal. But it’s always strategic. Copy helps to tell the story of a brand, or it sells a product or service. All three avenues lead to one destination: Turning prospects into believers.
Copy and content is infused in everything we do. Want a compelling ad campaign? Write killer copy. Want your email marketing to get opened and read? Better hook them with the subject line and the headline. Is inbound your thing? Then quality content is king.