Breathing fresh air into financial services marketing.

How do you stand out for the next generation? By owning your brand’s personality with refreshing, modern marketing.

Break through to the next generation of financial customers.

The future of banking and finance will always be found in the coming generations. But how do you reach new generations while deepening your relationship with existing customers? The answer is to not only offer modern products, but to appeal to modern needs and express your best differentiators—including your brand’s unique, collective personality.

How do we invigorate your financial marketing?


We fine-tune your branding and messaging.

Already have a clear brand voice and personality? We’ll ensure it resonates with your target audience, then implement it with precision and consistency. Need help with branding? We’ll work with you to identify what makes you awesome and bring it to the forefront of your messaging.

What's It Like To Work With Us, You Ask?

"Saltwater is willing to understand what our needs are and deliver on recommendations that are right on point. Every year, consistently, Saltwater has helped us take BankNewport in the correct direction."

Theresa Massoud

Marketing Vice President & Director | BankNewport

Some of our Financial Service Clients:
BNP transparent logo bnw
PSB transparent logo bnw
TRC transparent logo bnw
Heartland transparent logo bnw
NECU transparent logo bnw
BSB transparent logo bnw

Opening a branch? Get our free Branch Opening Playbook.

We’ve led many new branch campaigns for banks and credit unions over the years. Here’s what we’ve learned.

Here's the bottom line.

Our financial services marketing is supported by:

  • Marketing research
  • Competitive analysis
  • Clear objectives  & KPIs
  • 10+ years of financial marketing experience

As a full-service agency, we can help you with pretty much anything. 

  • Branding & Identity
  • Account strategy
  • Web design & development
  • Campaign creative
  • Digital marketing
  • Media planning & buying


Want to hear more about how we can help?