Saltwater Blog Saltwater Blog Zend_Feed_Writer 2 ( Brand Rehab: Who Is Doing It Best? Tue, 19 Jun 2018 15:20:45 +0000 0 Responsible Social Media Strategy: Is Facebook's Data Collection OK? Mon, 16 Apr 2018 15:45:56 +0000 0 Slam Dunk: 6 Tips for an Effective Product Page

Design and build product pages that convert potential customers.]]>
Fri, 28 Jul 2017 12:17:00 +0000 0
When Advertisers Try To Be Cool

Fleek. Lit. Swag. Just stop, please stop. ]]>
Mon, 08 May 2017 18:30:00 +0000 0
Next Trends: Financial Technology

Six fintech trends that banks & credit unions need to know.]]>
Wed, 12 Apr 2017 18:47:00 +0000 0
Inform & Grow: Content Strategy In A Crowded Jungle

Information overload has created obvious obstacles for businesses trying to sure-up a content strategy that resonates with their target audience and converts potential customers.]]>
Mon, 13 Mar 2017 19:55:00 +0000 0
Content Marketing Is Not Content Strategy

Content marketing is a tactic, content strategy is road map. ]]>
Tue, 07 Mar 2017 20:54:00 +0000 0
3 Marketing Lessons from Mozilla's Open Design Process

Mozillas open design process, dubbed "branding without walls," was more than a transparent rebrand. It was a clever marketing play that both generated exceptional media coverage and embraced the company's history of being an open source community. ]]>
Mon, 23 Jan 2017 21:11:00 +0000 0
Browser Brawl: Who Will Reign Supreme

Remember the "browser war" between Netscape and Internet Explorer? Here's a fresh new take on the redeveloping conflict.]]>
Tue, 20 Dec 2016 01:12:00 +0000 0
Make the Dopamine Loop Work for You

Dopamine doesn’t give you pleasure, it creates the drive for you to seek it out: you want to read the next tweet, view your snaps, or access any information you might need. You crave it. ]]>
Mon, 05 Dec 2016 20:59:00 +0000 0
The Importance Of User Personas In Destination Marketing

Use substantial research, exemplary creative, and engaged travelers to formulate an effective tourism marketing plan.]]>
Mon, 28 Nov 2016 21:19:00 +0000 0
Next Trends: Snapchat Geofilters

Whether you're a DMO or B2C business, your Snap-happy millennial customers want Geofilters, and they want them now.]]>
Wed, 26 Oct 2016 17:17:00 +0000 0
Next Trends: Personal Assistants

Your brand has an opportunity to become part of the early adopter ecosystem.]]>
Fri, 14 Oct 2016 23:45:00 +0000 0
Hiring an Agency For Content Marketing is a Home Run

Hopefully by now you’ve wised up and jumped on the web content marketing bandwagon. It’s not always easy to know where to start, because there is one looming question that hangs over the head of brands starting to engage in this newly popular tool: who will produce your content? ]]>
Wed, 21 Sep 2016 16:23:00 +0000 0
We Hug Our Clients

The ability to foster long-lasting client relationships is an essential ingredient to succeeding in the agency world. True story! ]]>
Wed, 24 Aug 2016 21:03:00 +0000 0
Discover the Olympian Inside You and Find Your Fosbury Flop Wed, 17 Aug 2016 18:39:00 +0000 0 Personalized Content: Going Beyond Amplification Strategy

Personalizing your amplification strategy doesn’t ultimately drive conversions. Instead of asking how to drive them to your website, ask yourself what are we pushing them towards and why.]]>
Fri, 05 Aug 2016 17:31:00 +0000 0
Is A Single Page Application The Right Tool For You?

SPA's load all necessary resources for all pages, dynamically updating the view as the user interacts with it, without the need for a page load refresh cycle.]]>
Mon, 25 Jul 2016 22:26:00 +0000 0
How Higher Education Institutions Can Connect With Current and Prospective Students

Higher education institutions need to be hip organically, adapting their marketing and communications strategies to fit the constantly evolving digital landscape using prospective students as their compass. There are 4,726 higher education institutions in the United States, so here are a few tips to stand out from the crowd and reach these digital natives. ]]>
Tue, 19 Jul 2016 18:04:00 +0000 0
The Banking Marketing Mix Formula

For credit unions and regional banks that serve a hyperlocal customer base, determining the right marketing mix can become tricky. After all, they need to keep their digital services competitive against larger national banks, but also be seen as a local business in the eyes of the community.]]>
Mon, 11 Jul 2016 19:11:00 +0000 0